Street Fashion Brands Shaping Kenya’s Fashion Scene
For years, the Kenyan fashion street has been dragging behind in terms of creativity and diversity. According to statistics, a huge percentage of Kenyan youth get their pieces through thrifting shops such as Budget Wear, Think Twice or the Instagram page Thrift Boulevard thus equating to “mitumba.” The lack of flagship stores might be a huge contribution as to why we have to rely on second hand clothes to make a fashion statement. Despite this there is a zero to absolutely zero chance of having a copycat in your outfit…well unless you are heavily monied to shop at LC Waikiki or Mr.Price where your shirt comes in all sizes.
Luckily over the past five years, we have experienced a change in magnitude when it comes to fashion, especially Streetwear brands. From upcoming stylists such as Luca, to designers such as Brian Babu and even accessory wielders such as Adele Dejak, the fashion industry has become more diverse, inclusive and ubiquitous. While the growth is mostly credited to the upcoming creatives, we can’t fail to recognize the symbiotic relationship between fashion and music. Just as there has been an upward trajectory in the fashion industry it has reflected on the music industry and other aspects of culture.
Just to understand how important the black man is to fashion, Anna Wintour, Vogue’s Editor In Chief recently announced the 2025 MET Gala theme and co-chairs. Influential Black figures from fashion, sports, and entertainment. Pharrell Williams, LeBron James, Colman Domingo, A$AP Rocky, and Lewis Hamilton will take the reins alongside Anna Wintour. Their involvement underscores the celebration of Black designers, creatives, and icons who have consistently redefined and elevated menswear, using fashion as a platform for statements that go beyond style, reflecting political, social, and cultural realities. With the theme 'Superfine: Tailoring Black Style,' the exhibit is set to explore the powerful legacy of Black dandyism, a fashion and cultural movement that stretches far beyond sharp suits and fine tailoring, it’s about how fashion has been used as a tool for self-expression, empowerment, and defiance by Black men across the Atlantic diaspora.
So yes, in case you have been underscoring African, especially Kenyan upcoming street fashion brands, here are a couple of brands you need to be on the lookout for.
CAPO
CAPO is an e-commerce platform offering streetwear ranging in shorts, shirts, hoodies, sweatshirts and more. Borrowing its name from Italian lingo, CAPO strives to be the head of Kenyan street fashion From crafting its own design to collaboration with HipHop artists Wakadinali, the brand has a vision of creating unique pieces. Releasing different pieces each season, CAPO has a different approach to branding its products often stating the year of production to prevent duplication.
STUDIO 18
Located in Kilimani, Nairobi Studio 18 is a creative space that serves as the workshop, office and chillspot for the four fashion entrepreneurs behind the popular streetwear brands Akiba Studios, Metamorphisized and Nairobi Apparel District. Since the studio’s inception in April 2021, the designers have hosted and dressed the big names in Kenyan music like Sauti Sol and Maya Amolo, in addition to gaining high profile partnerships with brands like Jägermeister.
SEASAW888
As the fashion space continues to grow, Seasaw stands amid its peers. The brand is behind Octopizzo’s dressing for most of his public appearances. The apparel brand has championed streetwear releasing new pieces with each fashion season. From bags, to corduroy pants and even PVC jackets the owner strives to create unique one of a kind pieces. In addition, he strives to ensure the cake is shared among the Kenyan youth as he often partners with small designers in creation of the pieces.
WAZIWAZI
Wazawazi stands as a premier luxury brand with a mission to help individuals cultivate their ideal lifestyles while honoring the rich narratives of Africa.With a goal to showcase the continent’s beauty through meticulously crafted products that connect their clients to modern African culture. They have a keen eye for diversity, cultural exploration, and social inclusion to join us on this journey.
Exemplifying quality and uniqueness, Wazawazi offers timeless designs that infuse clients with their creations while remaining aligned with our Afrocentric values. Deeply rooted in a tradition of leather craftsmanship, we are dedicated to superior artistry and an unwavering passion for the finer aspects of life
KATUNGULU MWENDWA
Katungulu Mwendwa is a cutting-edge fashion house based in Nairobi, Kenya, that seamlessly blends traditional African influences with modern, minimalist design. Known for its refined aesthetic, the brand uses eco-friendly materials and works closely with local artisans to create versatile, ready-to-wear pieces. Each collection captures the essence of African heritage while catering to a global audience, showcasing fluid silhouettes, muted colors, and geometric patterns. With a commitment to sustainability and craftsmanship, Katungulu Mwendwa is redefining African fashion and gaining international acclaim as a leader in the contemporary fashion scene.
BONKERZ
Bonkerz is a bold and edgy fashion brand that celebrates individuality and fearless self-expression. Known for its vibrant colors, eye-catching prints, and unique designs, Bonkerz caters to trendsetters who love to stand out from the crowd. The brand offers a wide range of apparel and accessories, blending streetwear aesthetics with a playful twist. Each piece is crafted to make a statement, reflecting the brand's commitment to breaking fashion norms and pushing creative boundaries. Bonkerz is perfect for those who want their style to reflect their dynamic personality and adventurous spirit.
MAKASI STUDIOS
Makasi Studios is a vibrant creative studio based in Nairobi, Kenya, bringing upcycled products and storytelling to life through fashion, digital media, and visual arts. Known for its upcycling policy, intricate patterns, and cultural authenticity, Makasi Studios blends traditional denim with modern design to create unique and impactful pieces. Through fashion,the studio appeals to global tastes especially at a time when many people are trying to detach themselves from fast fashion. With a strong focus on community engagement and sustainability, Makasi Studios is redefining African design for a new generation and inspiring creatives around the world to embrace their roots in fresh, innovative ways.
AT ODDS
At Odds is a bold Kenyan fashion brand based in Nairobi that celebrates individuality through eclectic streetwear infused with African flair. Known for its vibrant patterns, experimental silhouettes, and fearless use of color, At Odds crafts pieces that stand out and speak to those who embrace the unconventional. Committed to supporting local talent, the brand frequently collaborates with Kenyan artists and craftspeople, shining a spotlight on African creativity. With a growing following both locally and internationally, At Odds is redefining fashion for those who dare to be different. Signature pieces include motorcycle jackets, kanzus, heavy t-shirts, cargo pants, t-shirt dresses, and rugby shirts.
